> ##See genius in your customers.
> Steve Jobs and Steve Wozniak can teach all business leaders a valuable lesson–See the genius in your customers. Your customers don’t care about your product, service, or business. They care about themselves and their hopes, dreams and ambitions. Help them achieve their dreams and you’ll win them over. How do you help your customers achieve their dreams? Sure, “listen” to them. But listening isn’t the same as “knowing” your customer really, really well.